Perhaps just as remembered as the characters themselves is Cheers’ opening credits, with its ultra-catchy “Where Everybody Knows Your Name” theme song and colorized archival photos of barflies who strongly resembled their onscreen counterparts.
Many viewers wondered about what the newspaper headline WE WIN! bragged. (The elderly bartender proudly holding up the paper is not intended to represent George Wendt’s character, Norm, whose counterpart is shown seconds before this; Wendt’s name merely remains onscreen as this implicit nod to the deceased Ernie “Coach” Pantusso concludes the opening credits.)
Looking closer at the contents of this newspaper, we can see that below the primary headline, on the right, it reads “As Cards Lose to Bu...”
This indicates that this famous local photo dates from the Boston Braves clinching the 1948 National League pennant. As the second-place St. Louis Cardinals lost, 2-1, to the Pittsburgh Pirates (the “Bu...cs”) on September 29, Boston simultaneously defeated the Brooklyn Dodgers, 4-3, concluding a torrid 18-6 September for the Braves and putting Boston up by 6 games. With only 5 games remaining for the Cardinals, the Braves had claimed their first pennant since 1914.